Can you collect too much data? If so, when does it become an obstacle, and not a benefit? This article from Tech.pinions asks the seemingly simple question about big data. Business intelligence software companies have been touting the potential of collecting everything you can, and the impressive results of analyzing that data. The author notes, however, that analytics can be difficult. Not to mention expensive.
Of course, the everyday reality of these grand ideas hasn’t always lived up to the hype. While there certainly have been many great success stories of companies reducing their costs or figuring out new business models, there are probably an equal (though unreported) number of companies that tried to find the gold in their data — and spent a lot of money doing so — but came up relatively empty.
Originally published on April 13, 2017.
